shaping
cities,
narratives,
and futures
arthesia is a globally operating special situations strategist with over 25 years of experience in solutions ranging from physical projects including urban development, innovation districts, special zones, large mixed-use and entire cities to strategic solutions for corporate narratives, for political parties, investment stories or lifestyle groups; plus digital and virtual platforms and worlds. arthesia has worked on some of the most unique, challenging, extreme, innovative projects worldwide and advised many global players and important organizations.
arthesia
timeline
(selected
examples)
| 1997-2018 | corporate theme park strategy & content. |
| 2006-2017 | overall idea and strategic lead for an innovative airport city in Europe. |
| 2008 | corporate narrative for a U.S.-based multinational company. |
| 2010 | long-term positioning strategy for a major U.S. city. |
| 2011 | strategy & narrative for a new city district in China. |
| 2012 | new narrative for a major U.S. city. |
| 2014 | overall development strategy for the premier global art fair brand. |
| 2015 | strategic narrative for a major political party. |
| 2016 | car experience district idea in China. |
| 2017 | market-entry narrative for a major North American insurance company. |
| 2017 | involved in early strategies for a large special zone in the Middle East. |
| 2018 | new functions mixed-use building as part of a large urban district. |
| 2019 | narrative and economic strategy for a semi-sovereign private city. |
| 2021 | strategy for a boom corridor of a large European city. |
| 2022 | entire metaverse “world” (look, narrative, rules). |
| 2022 | new narrative and turnaround strategy for a large German city. |
| 2023 | involved in national park idea for a large special zone. |
| 2024 | part of a group doing nation building in a difficult situation. |
| 2024 | feasibility study for a neo-village in Latin America. |
| 2024 | an AI/algorithm-based innovation district near major European city. |
themes
consumer narrative
brand experiences
repositioning strategy
virtual worlds & simulations
large mixed-use
corporate narrative
corporate philosophy
neo-urbanism
content platform
automotive
experiences
product story
semi-sovereignty
lifestyle groups
brand extension
nation-building strategy
non-aviation value models
commercialization
urban production
arthesia
scope of
work
narratives &
strategies for:
big companies and organizations
cities and regions
special districts / special zones
idea & product
development for:
large real estate projects
urban districts / neo-cities / special areas / virtual worlds
atypical, unique brands and organizations
strategy
input to:
large unique sovereign projects
investment companies / hedge funds / private equity
multinational organizations
thought
leadership
(selection)
CAA Hangzhou
Central Saint Martins London
ETH Zürich
Financial Time
FutureCities Dubai
Frankfurter Allgemeine Zeitung (FAZ)
HKU Hong Kong
KCRW / NPR
LSE London
Neue Zürcher Zeitung (NZZ)
PopTech
South China Morning Post
SRF/SSR
philosophy
arthesia believes in excellence,
curiosity and experience.
arthesia sees narratives as a
key tool to create new realities.
arthesia stands for an open world
and continuous progress.
arthesia ag
bleicherweg 10
8002 Zürich
switzerland
info@arthesia.com
insurance against sameness.
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